Hi, I'm Sarah Ferraina, Marketing Strategy Coach for Small Business
Are you in need of help when it comes to marketing your business? Are you lacking direction, confidence or even experience and knowledge?
You are NOT alone. In fact, it is for these EXACT reasons why I founded #SaveMyMarketing - to enable business owners just like YOU to build great brands and successful businesses.
SUPPORT - ADVISE - VALIDATE - EDUCATE
This is what #SaveMyMarketing stands for and how I will help you successfully market and grow your business. Ready to get started?
97% of small businesses fail within the first 5 years.
Have you thought about
Marketing Strategy Sessions?
Marketing strategy is an essential element to running a successful business. It gives your business direction, helps you gather the right data, enables you to build trust with your audience, increases the success of your marketing efforts and improves overall business performance.
My marketing strategy coaching sessions will teach you every aspect of a marketing strategy, whilst building one for your business. Spanning over 5x 1 hour sessions, you will learn👇🏻
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Situational Analysis
What is happening inside your business right now that could limit or amplify your success?
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Goals, Targets and Metrics
By setting goals, we get a roadmap of where we are heading and what is the right way that would lead us there.
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Build your Buyer Personas
Understand your customers better and make it easier for you to tailor your products and services to the specific needs, behaviours, and concerns of different groups.
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Refine your Marketing Mix
The heart of your strategy that gives you a complete marketing roadmap specific for your business and customers.
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Create Marketing Plan
The HOW - bringing it all together in a plan of action. Never feel lost or unsure what to do again.
STOP trying to figure it out!
Let's get your marketing strategy and your business sorted TODAY.
Why should your Marketing Strategy be your #1 priority right now?
A marketing strategy impacts EVERY ASPECT of your business. Such as...
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BRANDING & PARTNERSHIPS
Reveal your business's purpose and brand to highlight potential partnerships and brand collaborations.
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CONTENT & SOCIAL MEDIA MARKETING
Design a content strategy that aligns to your brand that will drive your SEO and social media marketing.
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LEAD GENERATION & SALES OPTIMISATION
Strengthen your sales channels to increase customer conversion and generate inbound leads.
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EMAIL MARKETING & AUTOMATION
Define your customers into clear segments based on behaviours which will inform your email and automation plans.
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CAMPAIGN & CUSTOMER ENGAGEMENT
Explore buyer personas and customer user journeys to retain existing customers and increase repeat purchases.
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INFLUENCERS & STORYTELLING
Craft stories and offers which will appeal to your ideal customers and attract the attention of key influencers.
Join my #SaveMyMarketing
Instagram Community
But, who the hell am I?
I am just like you. A visionary at heart. Passionate. Ambitious.
Wanting more for me, my family and out of life damn it!
So, with over 20 years of hands-on, blood, sweat and tears marketing experience, I am sharing strategies, frameworks and tactics used by multi-million dollar companies (yes, the ones I have worked for), to enable and support fellow entrepreneurs like you, in building great brands and successful businesses.
Despite my own experience, even I wasn't immune to the overwhelm, distraction and loneliness of starting your own business.
No longer can you afford to just be the master of your own domain! You need to immerse yourself in EVERY aspect of the business. Yikes. Help!
As I started to connect myself with like-minded entrepreneurs who could guide me in the areas that I wasn't so confident,
I saw a huge cry for help when it came to marketing.
It was here where I made a U-turn in my business from consulting to coaching and began 1:1 bespoke coaching and founded #SaveMyMarketing.
As the infamous Chinese proverb goes "Give a man a fish and you feed him for a day. Teach a man to fish and feed him for a lifetime."
What to expect from our coaching sessions
Every coaching relationship is unique. You're unique and so is your purpose and your business.
My commitment as your coach, is to support and guide you to achieve your goals and business aspirations. Here are just some of the things you can look forward to experiencing.
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Nothing But Honesty
All successful relationships are founded in honesty, allowing trust to grow. As your coach, I promise to always be honest with you, especially when it's not what you want to hear. I ask that you in return are honest with me.
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A Partner In Crime
This will be a partnership from the get go. "Team work makes the dream work", so ill expect you to put in the hard yards, as will I, to achieve the goals we set together.
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Action-Packed Adventure
As we connect the dots each session, you will walk away with actionable items to implement immediately! I've got your back with awesome resources and guides to help you every step of the way.
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A Sh*t Load of Inspiration
You have direct access to my brain and 18yrs of experience. I promise you, it's filled with loads of awesome tactics and one-of-a-kind ideas to get your #inspo on.
Here's what's included in the Marketing Strategy Package
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PRE-COACHNG SESSION (30min Session)
Getting to know you and your business
In this bonus 30 minute session, I will use this time to get to know you and your business. This session will also cover off what you can expect to learn and do, over the course of the marketing strategy coaching sessions.
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SESSION 1
Get clear on your situation
In this session we will complete a full situational analysis, the first component of your marketing strategy. This includes SWOT, PESTLE and COMPETITOR analysis.
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SESSION 2
Goals, Targets and Metrics
A strategy is nothing without goals, targets and metrics to tell us if it is working. In this session we will take learnings from the situational analysis to set your business goals.
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SESSION 3
Build Your Buyer Personas
In this session, we will work on understanding your customers, so that you can enhance your marketing communications and connect your products and services to their needs and wants.
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SESSION 4
The Marketing Mix
This is the heart of your strategy that gives you a complete marketing roadmap specific for your business and customers.
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SESSION 5
Your Marketing Plan
In this final session, we bring it all together, building out an action plan with exactly what to do and when. Feel in complete control and move forward with confidence, as you bring your strategy to live.
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WRAP UP SESSION (30min Session)
It's not a break up, I swear
In this bonus 30 minute session, I will be checking in on you to see how you are going and if you require further help with your strategy.
Get Started Today!
Coaching Packages
All prices quoted in $AUD excluding GST.
6x Coaching Sessions
No lock in contract
$2997
6x 1 hour coaching sessions
Access ever growing library of marketing resources and templates
BEST VALUE
12x Coaching Sessions
No lock in contract
$4997
SAVE over $2,000!
12x 1 hour coaching sessions (worth $6,000)
Includes the Marketing Academy Strategy Course (worth $997)
Access ever growing library of marketing resources and templates
9x Coaching Sessions
No lock in contract
$3997
9x 1 hour coaching sessions (worth $4,500!)
Access ever growing library of marketing resources and templates
When I'm feeling overwhelmed or like I'm getting off track, I know that when I meet with Sarah, I feel inspired, motivated and my ideas validated. Her ideas flow and she is so knowledgeable!! Plus, its LOTS of fun working together. I never feel overloaded and always feel like I know what my next steps are.
Rita - The Kind Mum
Sarah and I recently collaborated on a commercial sponsorship project, for one of our leading initiatives. Her creativity, skill and attention to detail were invaluable when executing the partnership. However it is her warmth, professionalism and genuine approach that make her a true pleasure to work with.
Heather Monk
Stuff Other People Have Asked...
How long does a session go for?
A coaching session is one (1) hour long.
Where do the sessions take place?
Seeing that I coach people from all walks of life and destinations, I find it best to connect via Zoom. All calls are with the camera ON! No negotiations. It's important we connect face-to-face. Other ways we can chat is with FaceTime or WhatsApp, if Zoom isn't suitable.
When do the sessions take place?
For the sake of momentum (and depending on the number of sessions you have booked and the goal we are working towards), I recommend our sessions are between 2 to 4 weeks apart.
Can I downgrade from a coaching package?
If you are unsure whether to commit to the marketing strategy 5 session package, I suggest starting on a Pay As You Go (PAYG) basis until you are ready to make this official.
What if we don't gel?
Not everyone is a good coaching fit; and that's OK. If you would like to have a chat beforehand to see if we are a good fit, feel free to book your free chat with me here now!
What is #SaveMyMarketing?
Based on intel from engaging in business communities and now coaching individuals, I founded #SaveMyMarketing. It's the part of my business which offers marketing strategy coaching, masterclasses and online courses. As a coaching client, you will receive exclusive early bird access to all #SMM programs; PLUS you will get instant access to the private #SaveMyMarketing Facebook Group.
Copyright © 2021 Sarah Ferraina Marketing Coach and #SaveMyMarketing All rights reserved